Community involvement and sponsorship
We are driven by our purpose to make a positive impact on society and our company. By partnership, education and volunteering we make communities stronger and fairer.
Community involvement projects should be viewed as investments, with contracts, clear target groups and objectives, and measurable results. We will not engage in activities that conflict in any way with our Code of Conduct, political or religious organizations, or projects that may be viewed as hazardous to health or the environment.
Three focus areas
Our platform for projects in community involvement and sponsorship includes three focus areas:
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The sustainability shift
We focus on projects that aim to:
- Support action on climate change
- Advance solutions for resource and waste challenges
- Contribute to clean and sustainable development of communities
Examples of activities in which we can engage:
- Enabling a community to implement clean water solutions
- Supporting a community with nature-based solutions to climate change, e.g. tree planting
- Helping a community develop innovative ways to reuse for waste materials
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The digital shift
We focus on projects that aim to:
- Build technical and digital skills for new ways of working
- Support innovation and new ideas that help the world advance
- Introduce people to new technologies
Examples of activities in which we can engage:
- Supporting digital skills classes to help people retrain or re-enter the workforce
- Providing technology/digital mentoring to local and social entrepreneurs
- Running innovation challenges with local universities to develop student skills
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The societal impact
We focus on projects that aim to:
- Break down barriers to equality and inclusion so everyone can fulfil their potential
- Improve health and wellbeing for more resilient communities
- Support infrastructure development
Examples of activities in which we can engage:
- Supporting initiatives that help girls to enter into science
- Partnering with industry peers and medical organizations to combat HIV and AIDS in the local communities
- Supporting community health and fitness initiatives in schools
